Guendalina Graffigna

Professor of Consumer and Health Psychology and Director of the EngageMinds HUB – Consumer, Food & Health Engagement Research Centre at the Catholic University of the Sacred Heart in Cremona.

Guendalina Graffigna’s scientific research activity is developed from the perspective of consumer psychology applied to the study of health behaviour, food behaviour and the impact of new technologies on the health system and the development of preventive communication.

Sacro Cuore in Piacenza and Director of the EngageMinds HUB – Consumer, Food & Health Engagement Research Centre. Guendalina is also a member of the coordination of the Doctoral School in Psychology, a member of the board of the University Research Centre TROFIC (Transdisciplinary Research In Food Issues Center) and of the Ethics Commission of the Department of Psychology of the same University. Since 2020 she is also a member of the Board of the Department of Psychology of the Catholic University and since November 2019 a member of the Executive Committee of the Organisations Section of the Italian Psychology Association (AIP).

Since May 2022 Guendalina has been a member of the National Immunisation Technical Advisory Group (NITAG) established by the Ministry of Health. Since January 2021 she has been President of the Study and Training Centre of ASSIRM (Italian Association of Market, Social and Opinion Research Institutes) of which she was Director for the previous 8 years.

Guendalina’s scientific research activity is developed from the perspective of consumer psychology applied to the study of health and eating behaviours and the impact of new technologies on the health system and the development of preventive communication. According to the Scopus Scientific Database, she is the author who has written the most in the world on the subject of Patient Engagement.